![]() This helps support Whiskey Raiders at no additional cost to you. This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site. If you’re interested in having a great whiskey deal and the latest news and reviews delivered to your inbox each morning, sign up for our Daily Deal Newsletter! We also scour the internet daily in search of the best whiskey deals out there. We are the only media property reviewing whiskeys and aggregating the scores and reviews of other significant voices in the whiskey world in one place. Here at Whiskey Raiders, we do more than write about current events in Whiskey. The lawsuit aims to cover anyone in Illinois, North Dakota, Wyoming, Idaho, Alaska, Iowa, Mississippi, Arkansas, Kansas, Arizona, South Carolina or Utah who purchased Fireball Cinnamon during the statute of limitations period. Flavors and coloring may then be added to this base. Unlike whisky, a distilled spirit, malt beverages like Fireball Cinnamon use fermentation to create a base. ![]() The lawsuit explains that the label means that the product contains “natural whisky flavors” but by not adding the word “flavors” after natural whisky,” it is likely to mislead customers into believing the product contains natural whisky. “They will think the Product is a malt beverage with added (1) natural whisky and (2) other flavors.” ![]() “Using the words ‘With Natural Whisky & Other Flavors’ is a clever turn of phrase because consumers who strain to read this will see how it ‘Natural Whisky’ is distinct from ‘Other Flavors,'” the lawsuit states. The lawsuit takes umbrage with the label’s fine-print phrasing. This “Fireball Cinnamon” is frequently sold in locations such as gas stations, including in states where selling liquor in non-liquor stores is illegal, leading to confusion - until consumers realize the small bottles are malt beverages with half the alcohol content. “When viewed together with the Fireball distilled spirit brand name, the label misleads consumers into believing it is or contains distilled spirits,” the lawsuit reads. The complaint alleges that the front label of Fireball Cinnamon is identical to that of Fireball Cinnamon Whisky, save for the word “Whisky” and small text reading identifying the drink as “Malt Beverage With Natural Whisky & Other Flavors and Carmel Color.” Fireball Cinnamon does not contain distilled spirits, making it distinctly different than Fireball Cinnamon Whisky. It features an ABV (16.5%) half of the original Fireball Cinnamon Whisky’s 33%. The lawsuit alleges that Fireball’s “Fireball Cinnamon” beverage is misleading due to its packaging, which is very similar to Fireball’s Cinnamon Whisky, a different product.įireball Cinnamon, a malt beverage that contains no whisky, was released in 2020. At a glance, can you tell the difference between Fireball Cinnamon Whisky and Fireball Cinnamon? (Photos: )Ī class action lawsuit has been brought against spirits giant Sazerac over its Fireball brand.
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